Van Cleef & Arpels

STAD recently completed the total renovation of a historic five-story townhouse on the highly prestigious Madison Avenue, transforming it into a bespoke flagship boutique for a world-renowned luxury Parisian jewelry brand. Partnering closely with the Van Cleef & Arpels design team, STAD meticulously restored the landmark building’s exterior while fully redesigning and reconstructing the entire interior. The new space features a luxurious array of precious materials, along with an exquisite combination of unique fabrics and bespoke furnishings. This exclusive shop presents the fullest expression to date of the iconic brand’s endeavors to beautifully display their exclusive designs while providing a one-of-a-kind environment for their distinguished clientele.